Diverse focus groups.

Send personas to actually browse your site. They click, scroll, complain, leave. Different goals. Different anxieties. Different patience levels. PDF report in 30 minutes.

Try it now.

Discount code

Stripe-secured checkout · Refund if your report fails · Built by Delegance

A panel convenes, browses, and writes back.

I

Drop your URL.

Pick a tier — 3, 5, or 10 personas. The panel is calibrated to your site's audience automatically: skeptics, rushers, power users, the confused.

Setup · 1 minute
II

They actually browse.

Each persona clicks, scrolls, complains, doubles back, leaves when something breaks their trust. They don't fill out a survey — they use the site.

Persona reasoning · headless browser
III

You get a PDF.

Quotes, per-persona ratings, interaction logs, friction points, what built trust, what broke it, conversion behavior, and the actions they almost took but didn't.

~30 minutes · Email + download

Six artefacts, per panel.

  1. 1. Direct quotes from each persona — what they said while browsing, in their own voice. Persona transcript
  2. 2. Per-persona ratings on ease of use, informativeness, ease of understanding, and overall impression. 4-axis scorecard, 1–5 scale
  3. 3. Interaction log showing every click, every back-button, every leave. Action-by-action timeline
  4. 4. Questions resolved — what visitors arrived asking, and which ones your site actually answered. Coverage matrix
  5. 5. Friction points, broken trust signals, and the elements nobody discovered. Diagnostic list
  6. 6. Behavioral conversion stats — how many took a real next step. Funnel snapshot

Direct quotes from past panels.

It felt like they were trying to sell me a Ferrari when I just need a reliable Honda.

Marcus, 41 — small-business owner Slack.com · panel of 5

When the button didn't work on my phone, it made me worry whether they're really as professional as they claim to be.

Maria, 28 — first-time buyer trysmallclaims.com · panel of 3

I scrolled through screen after screen of flashy features but couldn't find the most basic information I needed: how much it actually costs.

Marcus, 41 — small-business owner Slack.com · panel of 5

I was hoping for more specific guidance about tenant rights, but the website was more focused on selling than on helping.

Maria, 28 — first-time buyer trysmallclaims.com · panel of 3

Sample reports. Three real panels, three real sites.

The same job, done with less commitment.

! Their approach

Subscriptions, recruitment, sales calls.

  • $179–$804/yr minimum commitments before your first test
  • Hours to days waiting on recruited human testers
  • Contact-sales walls between you and your first result
  • Annual contracts even if you only run two tests this quarter
Our approach

Pay per panel. Report in ~30 minutes.

  • $20–$50 per test, no monthly subscription
  • AI personas return results in roughly half an hour
  • Self-serve checkout through Stripe — no sales call
  • Refund automatically if your report fails to generate

Replaces UXArmy · Outset.ai · Trymata · Loop11 · Useberry